{"id":644,"date":"2018-07-18T17:08:39","date_gmt":"2018-07-18T15:08:39","guid":{"rendered":"http:\/\/adspirit.fresh-sol.de\/optimierung-statistiken\/"},"modified":"2024-10-14T12:16:03","modified_gmt":"2024-10-14T10:16:03","slug":"optimization-targeting","status":"publish","type":"page","link":"https:\/\/www.adspirit.com\/en\/optimization-targeting\/","title":{"rendered":"Optimization &#038; Targeting"},"content":{"rendered":"<p><!-- start Title --><br \/>\nOptimization &#038; Statistics<br \/>\n\t\t\t<!-- end Title --><!-- start HTML Editor --><\/p>\n<p>Optimization, statistics, automation, targeting &amp; re-targeting<\/p>\n<p>\t\t\t<!-- end HTML Editor --><br \/>\n\t\t\t<!-- start Title --><br \/>\nL\u00f6sung f\u00fcr Vermarkter &#038; Networks<br \/>\n\t\t\t<!-- end Title --><!-- start HTML Editor --><\/p>\n<p>AdSpirit bietet Ihnen als Vermarkter\/Network die Flexibilit\u00e4t und Sicherheit, um erfolgreich Ihre Ideen und Strategien umzusetzen. Mit unseren Premium-AdServer, AdSpirit, k\u00f6nnen Sie ihre digitalen Werbekampagnen schneller und effizienter verwalten, auswerten und optimieren, Ertr\u00e4ge und Ums\u00e4tze erh\u00f6hen und die Zeit bis zum ROI verk\u00fcrzen.<\/p>\n<p>\t\t\t<!-- end HTML Editor --><!-- start HTML Editor --><\/p>\n<p><a href=\"\/testaccount-einrichten\">Unverbindlich Testen<\/a><br \/><a href=\"\/ueber-uns\">Gespr\u00e4ch vereinbaren<\/a><\/p>\n<p>\t\t\t<!-- end HTML Editor --><br \/>\n\t\t\t<!-- start Title --><br \/>\nL\u00f6sung f\u00fcr Advertiser &#038; Agenturen<br \/>\n\t\t\t<!-- end Title --><!-- start HTML Editor --><\/p>\n<p>AdSpirit bietet Ihnen als Publisher\/Verlag die Flexibilit\u00e4t und Sicherheit, um erfolgreich Ihre Ideen und Strategien umzusetzen. Mit unserem Premium- AdServer AdSpirit k\u00f6nnen Sie Ihre digitalen Werbekampagnen schneller und effizienter verwalten, auswerten und optimieren, Ertr\u00e4ge und Ums\u00e4tze erh\u00f6hen und die Zeit bis zum ROI verk\u00fcrzen.<\/p>\n<p>\t\t\t<!-- end HTML Editor --><!-- start HTML Editor --><\/p>\n<p><a href=\"\/testaccount-einrichten\">Unverbindlich Testen<\/a><br \/><a href=\"\/ueber-uns\">Gespr\u00e4ch vereinbaren<\/a><\/p>\n<p>\t\t\t<!-- end HTML Editor --><br \/>\n\t\t\t<!-- start Title --><\/p>\n<h1>Optimization and statistics in AdSpirit AdServer<\/h1>\n<p>\t\t\t<!-- end Title --><br \/>\n\t\t\t<!-- start HTML Editor --><\/p>\n<p>To ensure that you reach the desired target group as accurately as possible and avoid wastage, AdSpirit offers you numerous options for optimizing your campaigns.<\/p>\n<p>\t\t\t<!-- end HTML Editor --><br \/>\n\t\t\t<!-- start HTML Editor --><\/p>\n<ul>\n<li><strong>Frequency Capping<\/strong><\/li>\n<li><strong>CTR Optimization<\/strong><\/li>\n<li><strong>Diverse optimization goals (lead\/sales generation, CPM\/CPC\/CPL\/CPO goals)<\/strong><\/li>\n<li><strong>Automatic control with yield optimization<\/strong><\/li>\n<li><strong>Affiliate optimization<\/strong><\/li>\n<li><strong>Trackingpixel<\/strong><\/li>\n<li><strong>and much more<\/strong><\/li>\n<\/ul>\n<p>\t\t\t<!-- end HTML Editor --><br \/>\n\t\t\t<!-- start Title --><br \/>\nStatistics<br \/>\n\t\t\t<!-- end Title --><!-- start HTML Editor --><\/p>\n<p>With AdSpirit you are always up to date and always have an overview of all data. In contrast to many other systems, you don&#8217;t have to create reports first and wait a long time for the result &#8211; with AdSpirit you click on your statistics and immediately receive all data live and complete. <strong>No long waiting time, no preliminary data, no projections and no partial data, but everything now and immediately!<\/strong><\/p>\n<ul>\n<li><strong>AdSpirit offers high-performance, personalizable live statistics<\/strong><\/li>\n<li><strong>Tabular or graphic display, over 150 columns\/values can be freely combined<\/strong><\/li>\n<li><strong>Flexible grouping and filters (time, publisher, website, ad space, customer, campaign, web media, tracking, subrequests, agents, etc.)<\/strong><\/li>\n<li><strong>Exports (CSV, XLS, PDF, HTML, Mail)<\/strong><\/li>\n<li><strong>Cross Visiting<\/strong><\/li>\n<li><strong>User Targeting<\/strong><\/li>\n<li><strong>Distribution of hours and countries<\/strong><\/li>\n<li><strong>Browser\/OS\/Language<\/strong><\/li>\n<li><strong>Provider\/Bandwidth<\/strong><\/li>\n<li><strong>and much more<\/strong><\/li>\n<\/ul>\n<p>\t\t\t<!-- end HTML Editor --><br \/>\n\t\t\t<!-- start Image --><br \/>\n  <img decoding=\"async\" src=\"https:\/\/www.adspirit.com\/wp-content\/uploads\/blox_page_builder\/Bildschirmfoto-2018-09-10-um-08.25.52-2.png\" alt=\"\" title=\"\" style=\"max-width:100%; width:100%;border-radius:0px;margin:0;\" \/><br \/>\n\t\t\t<!-- end Image --><br \/>\n\t\t\t<!-- start Image --><br \/>\n  <img decoding=\"async\" src=\"https:\/\/www.adspirit.com\/wp-content\/uploads\/blox_page_builder\/Bildschirmfoto-2018-09-10-um-08.27.43-1.png\" alt=\"\" title=\"\" style=\"max-width:100%; width:100%;border-radius:0px;margin:0;\" \/><br \/>\n\t\t\t<!-- end Image --><br \/>\n\t\t\t<!-- start Title --><br \/>\nAutomation<br \/>\n\t\t\t<!-- end Title --><!-- start HTML Editor --><\/p>\n<ul>\n<li><strong>Automatic campaign planning and control<\/strong><\/li>\n<li><strong>Integrated Screenshot Tool<\/strong><\/li>\n<li><strong>Easy mass upload for creatives<\/strong><\/li>\n<li><strong>tracking switch<\/strong><\/li>\n<li><strong>Accounting module<\/strong><\/li>\n<li><strong>Mail Reporting<\/strong><\/li>\n<li><strong>and much more<\/strong><\/li>\n<\/ul>\n<p>\t\t\t<!-- end HTML Editor --><!-- start HTML Editor --><\/p>\n<p><a href=\"\/en\/contact\/\">learn more<\/a><\/p>\n<p>\t\t\t<!-- end HTML Editor --><br \/>\n\t\t\t<!-- start Title --><br \/>\nTargeting<br \/>\n\t\t\t<!-- end Title --><br \/>\n\t\t\t<!-- start Title --><br \/>\nAdSpirit supports various targetings<br \/>\n\t\t\t<!-- end Title --><br \/>\n\t\t\t<!-- start HTML Editor --><\/p>\n<ul>\n<li><b>Geo\/IP<\/b><br \/>The geotargeting used by AdSpirit can reach exactly the region you want to reach, from very large (countries) to very small (places). The accuracy within Germany is also very precise, currently around 75%.<\/li>\n<\/ul>\n<ul>\n<li><b>User profile<\/b><br \/>As one of the few ad servers on the market, AdSpirit has built-in user profiling. Here, individual users can be addressed specifically and individually based on defined criteria such as age, gender, income or interests, thus enabling a particularly targeted delivery of campaigns.<\/li>\n<\/ul>\n<p>\t\t\t<!-- end HTML Editor --><br \/>\n\t\t\t<!-- start Image --><br \/>\n  <img decoding=\"async\" src=\"https:\/\/www.adspirit.com\/wp-content\/uploads\/blox_page_builder\/Bildschirmfoto-2018-09-10-um-08.25.52-2.png\" alt=\"\" title=\"\" style=\"max-width:100%; width:100%;border-radius:0px;margin:0;\" \/><br \/>\n\t\t\t<!-- end Image --><br \/>\n\t\t\t<!-- start Image --><br \/>\n  <img decoding=\"async\" src=\"https:\/\/www.adspirit.com\/wp-content\/uploads\/blox_page_builder\/Bildschirmfoto-2018-09-10-um-08.27.43-1.png\" alt=\"\" title=\"\" style=\"max-width:100%; width:100%;border-radius:0px;margin:0;\" \/><br \/>\n\t\t\t<!-- end Image --><br \/>\n\t\t\t<!-- start Title --><br \/>\nFurthermore<br \/>\n\t\t\t<!-- end Title --><!-- start HTML Editor --><\/p>\n<ul>\n<li><strong>Provider<\/strong><\/li>\n<li><strong>bandwidth<\/strong><\/li>\n<li><strong>Browser<\/strong><\/li>\n<li><strong>OS<\/strong><\/li>\n<li><strong>language<\/strong><\/li>\n<li><strong>Parameter-targeting<\/strong><\/li>\n<li><strong>Third-Party integration<\/strong><\/li>\n<li><strong>and much more<\/strong><\/li>\n<\/ul>\n<p>\t\t\t<!-- end HTML Editor --><!-- start HTML Editor --><\/p>\n<p><a href=\"\/en\/contact\/\">Learn more<\/a><\/p>\n<p>\t\t\t<!-- end HTML Editor --><br \/>\n\t\t\t<!-- start Title --><br \/>\nRe-Targeting<br \/>\n\t\t\t<!-- end Title --><!-- start HTML Editor --><\/p>\n<p>AdSpirit is one of the first providers to integrate comprehensive retargeting functions that enable you to recognize users in a targeted manner and address them with special offers. This increases the relevance of advertising for the individual user and allows, for example, purchase dropouts to be specifically addressed with special offers.<\/p>\n<p>\t\t\t<!-- end HTML Editor --><br \/>\n\t\t\t<!-- start Image --><br \/>\n  <img decoding=\"async\" src=\"https:\/\/www.adspirit.com\/wp-content\/uploads\/blox_page_builder\/Bildschirmfoto-2018-09-10-um-08.27.43-1.png\" alt=\"\" title=\"\" style=\"max-width:100%; width:100%;border-radius:0px;margin:0;\" \/><br \/>\n\t\t\t<!-- end Image --><br \/>\n\t\t\t<!-- start Title --><br \/>\nIndividual banners &#038; data protection<br \/>\n\t\t\t<!-- end Title --><!-- start HTML Editor --><\/p>\n<p>AdSpirit understands the fears of users and therefore provides the highest level of data protection and security for the individual user. For this reason, for example, no personal data is linked to targeting, nor is it used in any other way.<\/p>\n<p>Despite our high data protection requirements, AdSpirit is nevertheless able to use particularly targeted re-targeting techniques:<\/p>\n<ul>\n<li>Users can be marked and recognized<\/li>\n<li>Products that a user has viewed in a shop can be integrated live and automatically into banner templates<\/li>\n<li>AdSpirit can recognize similar products and add product suggestions to viewed articles<\/li>\n<\/ul>\n<p>\t\t\t<!-- end HTML Editor --><!-- start HTML Editor --><\/p>\n<p><a href=\"\/en\/contact\/\">Learn more<\/a><\/p>\n<p>\t\t\t<!-- end HTML Editor --><br \/>\n\t\t\t<!-- start Title --><br \/>\nCarsten Dietz<br \/>CEO<br \/>\n\t\t\t<!-- end Title --><!-- start HTML Editor --><\/p>\n<p>+49 (0)30 5770442 &#8211; 20<br \/>+49 (0)30 5770442 &#8211; 50<br \/>carsten.dietz@adspirit.de<\/p>\n<p>\t\t\t<!-- end HTML Editor --><!-- start Image --><br \/>\n  <img decoding=\"async\" src=\"\" alt=\"\" title=\"\" style=\"max-width:100%; width:100%;border-radius:0px;margin:0;\" \/><br \/>\n\t\t\t<!-- end Image --><br \/>\n\t\t\t<!-- start Title --><br \/>\nBj\u00f6rn Junge<br \/>Director Sales<br \/>\n\t\t\t<!-- end Title --><!-- start HTML Editor --><\/p>\n<p>+49 (0)30 5770442 &#8211; 31<br \/>+49 (0)30 5770442 &#8211; 50<br \/>bjoern.junge@adspirit.de<br \/><a href=\"https:\/\/www.xing.com\/profile\/Bjoern_Junge\" target=\"_blank\" rel=\"noopener\">xing.com\/profile\/Bjoern_Junge<\/a><br \/><a href=\"https:\/\/www.linkedin.com\/in\/bjoern-junge\" target=\"_blank\" rel=\"noopener\">linkedin.com\/in\/bjoern-junge<\/a><\/p>\n<p>\t\t\t<!-- end HTML Editor --><!-- start Image --><br \/>\n  <img decoding=\"async\" src=\"https:\/\/www.adspirit.com\/wp-content\/uploads\/blox_page_builder\/bjoern_400x560_white-1.jpg\" alt=\"\" title=\"\" style=\"max-width:100%; width:100%;border-radius:0px;margin:0;\" \/><br \/>\n\t\t\t<!-- end Image --><br \/>\n\t\t\t<!-- start HTML Editor --><\/p>\n<p><a href=\"\/en\/contact\/\">Get in touch<\/a><\/p>\n<p>\t\t\t<!-- end HTML Editor --><\/p>\n","protected":false},"excerpt":{"rendered":"Optimization &#038; Statistics Optimization, statistics, automation, targeting &amp; re-targeting L\u00f6sung f\u00fcr Vermarkter &#038; Networks AdSpirit bietet Ihnen als Vermarkter\/Network die Flexibilit\u00e4t und Sicherheit, um erfolgreich Ihre Ideen und Strategien umzusetzen. Mit unseren Premium-AdServer, AdSpirit, k\u00f6nnen Sie ihre digitalen Werbekampagnen schneller und effizienter verwalten, auswerten und optimieren, Ertr\u00e4ge und Ums\u00e4tze erh\u00f6hen und die Zeit bis zum&#8230; <a class=\"view-article\" href=\"https:\/\/www.adspirit.com\/en\/optimization-targeting\/\">View Article<\/a>","protected":false},"author":2,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-644","page","type-page","status-publish","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Optimization,Statistics,Automation,Targeting,Re-Targeting | AdSpirit<\/title>\n<meta name=\"description\" content=\"Everything combined in one SaaS solution: optimization, statistics, automation, targeting &amp; re-targeting | AdSpirit AdServer SaaS made in Germany\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.adspirit.com\/en\/optimization-targeting\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Optimization,Statistics,Automation,Targeting,Re-Targeting | AdSpirit\" \/>\n<meta property=\"og:description\" content=\"Everything combined in one SaaS solution: optimization, statistics, automation, targeting &amp; 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