{"id":4022,"date":"2020-03-11T09:25:33","date_gmt":"2020-03-11T08:25:33","guid":{"rendered":"https:\/\/www.adspirit.com\/?page_id=4022"},"modified":"2024-06-17T16:16:52","modified_gmt":"2024-06-17T14:16:52","slug":"realtime-bidding-rtb","status":"publish","type":"page","link":"https:\/\/www.adspirit.com\/en\/realtime-bidding-rtb\/","title":{"rendered":"RealTime Bidding"},"content":{"rendered":"<p><!-- start Title --><br \/>\nRealTime Bidding<br \/>\n\t\t\t<!-- end Title --><!-- start HTML Editor --><\/p>\n<p>RealTime Bidding is the new buzzword in online marketing and AdSpirit is one of the first German ad server providers to be right at the forefront!<\/p>\n<p>\t\t\t<!-- end HTML Editor --><br \/>\n\t\t\t<!-- start Title --><br \/>\nL\u00f6sung f\u00fcr Vermarkter &#038; Networks<br \/>\n\t\t\t<!-- end Title --><!-- start HTML Editor --><\/p>\n<p>AdSpirit bietet Ihnen als Vermarkter\/Network die Flexibilit\u00e4t und Sicherheit, um erfolgreich Ihre Ideen und Strategien umzusetzen. Mit unseren Premium-AdServer, AdSpirit, k\u00f6nnen Sie ihre digitalen Werbekampagnen schneller und effizienter verwalten, auswerten und optimieren, Ertr\u00e4ge und Ums\u00e4tze erh\u00f6hen und die Zeit bis zum ROI verk\u00fcrzen.<\/p>\n<p>\t\t\t<!-- end HTML Editor --><!-- start HTML Editor --><\/p>\n<p><a href=\"\/testaccount-einrichten\">Unverbindlich Testen<\/a><br \/><a href=\"\/ueber-uns\">Gespr\u00e4ch vereinbaren<\/a><\/p>\n<p>\t\t\t<!-- end HTML Editor --><br \/>\n\t\t\t<!-- start Title --><br \/>\nL\u00f6sung f\u00fcr Advertiser &#038; Agenturen<br \/>\n\t\t\t<!-- end Title --><!-- start HTML Editor --><\/p>\n<p>AdSpirit bietet Ihnen als Publisher\/Verlag die Flexibilit\u00e4t und Sicherheit, um erfolgreich Ihre Ideen und Strategien umzusetzen. Mit unserem Premium- AdServer AdSpirit k\u00f6nnen Sie Ihre digitalen Werbekampagnen schneller und effizienter verwalten, auswerten und optimieren, Ertr\u00e4ge und Ums\u00e4tze erh\u00f6hen und die Zeit bis zum ROI verk\u00fcrzen.<\/p>\n<p>\t\t\t<!-- end HTML Editor --><!-- start HTML Editor --><\/p>\n<p><a href=\"\/testaccount-einrichten\">Unverbindlich Testen<\/a><br \/><a href=\"\/ueber-uns\">Gespr\u00e4ch vereinbaren<\/a><\/p>\n<p>\t\t\t<!-- end HTML Editor --><br \/>\n\t\t\t<!-- start Image --><br \/>\n  <img decoding=\"async\" src=\"https:\/\/www.adspirit.com\/wp-content\/uploads\/blox_page_builder\/4.png\" alt=\"\" title=\"\" style=\"max-width:100%; width:100%;border-radius:0px;margin:0;\" \/><br \/>\n\t\t\t<!-- end Image --><br \/>\n\t\t\t<!-- start Title --><\/p>\n<h1>What is RealTime Bidding?<\/h1>\n<p>\t\t\t<!-- end Title --><!-- start HTML Editor --><\/p>\n<p>RealTime Bidding is the auctioning of advertisements in real time. For this purpose, the auctioning AdServer asks the customer ad servers for each individual insertion and collects bids.<\/p>\n<p>\t\t\t<!-- end HTML Editor --><br \/>\n\t\t\t<!-- start Title --><br \/>\nAdvantages<br \/>\n\t\t\t<!-- end Title --><!-- start HTML Editor --><\/p>\n<ul>\n<li><strong>optimal utilization of the displays<\/strong><\/li>\n<li><strong>the best price is always obtained<\/strong><\/li>\n<li><strong>Live exchange of booking information<\/strong><\/li>\n<li><strong>&#8220;Cherry-Picking&#8221; possible (only the fade-ins you really want)<\/strong><\/li>\n<li><strong>Cooperation with various platforms possible<\/strong><\/li>\n<li><strong>Easy integration into existing processes as a normal campaign<\/strong><\/li>\n<li><strong>Frequency capping, targeting and optimization can be used directly<\/strong><\/li>\n<li><strong>AdSpirit can be used for all RTB uses:<\/strong>\n<ul>\n<li><strong>Demand-Side-Plattform (DSP)<\/strong><\/li>\n<li><strong>Sell-Side-Plattform (SSP)<\/strong><\/li>\n<li><strong>Trading-Desk \/ Agency platform<\/strong><\/li>\n<li><strong>Marketplace \/ Ad Marketplace<\/strong><\/li>\n<li><strong>Yield optimization<\/strong><\/li>\n<li><strong>and many more<\/strong><\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p>\t\t\t<!-- end HTML Editor --><br \/>\n\t\t\t<!-- start Image --><br \/>\n  <img decoding=\"async\" src=\"https:\/\/www.adspirit.com\/wp-content\/uploads\/blox_page_builder\/Bildschirmfoto-2018-09-10-um-08.25.52-2.png\" alt=\"\" title=\"\" style=\"max-width:100%; width:100%;border-radius:0px;margin:0;\" \/><br \/>\n\t\t\t<!-- end Image --><br \/>\n\t\t\t<!-- start Title --><br \/>\nAdSpirit\u2019s Private RTB Platform<br \/>\n\t\t\t<!-- end Title --><!-- start HTML Editor --><\/p>\n<p>As an independent technology service provider, AdSpirit gives you direct access to SSPs, DSPs, and AdExchanges. The connection to the partner is exclusively between you and the partner &#8211; without detour via third parties and without AdSpirit itself or others of our clients being involved. In contrast to other providers who &#8220;bring along&#8221; their own DSP\/SSP, this offers considerable advantages:<\/p>\n<p>\t\t\t<!-- end HTML Editor --><br \/>\n\t\t\t<!-- start Title --><br \/>\nDSP with AdServer function<br \/>\n\t\t\t<!-- end Title --><!-- start HTML Editor --><br \/>\n\t\t\t\u00a0Control<\/p>\n<p>You only have control over your campaigns. You cannot influence where the traffic comes from and who controls it. Website relationships belong to the DSP and not to you.<\/p>\n<p>\t\t\t<!-- end HTML Editor --><!-- start HTML Editor --><br \/>\n\t\t\t\u00a0Profits<\/p>\n<p>DSP charge extra fees on every bid. It is also not transparent whether your bids are really passed on in full or whether a hidden margin is added.<\/p>\n<p>\t\t\t<!-- end HTML Editor --><!-- start HTML Editor --><br \/>\n\t\t\t\u00a0Transparency<\/p>\n<p>DSP only provides you with fragments of information (often only top 100 pages, no deeper details from the supply side).<\/p>\n<p>\t\t\t<!-- end HTML Editor --><!-- start HTML Editor --><br \/>\n\t\t\t\u00a0Data<\/p>\n<p>DSP often use data for all customers. Results from your bidding behaviour may help other DSP customers.<\/p>\n<p>\t\t\t<!-- end HTML Editor --><!-- start HTML Editor --><br \/>\n\t\t\t\u00a0Suits whom?<\/p>\n<p>Small advertisers with low monthly advertising budgets and low demands on information and control.<\/p>\n<p>\t\t\t<!-- end HTML Editor --><br \/>\n\t\t\t<!-- start Title --><br \/>\nPrivate<br \/>RTB Platform<br \/>\n\t\t\t<!-- end Title --><!-- start HTML Editor --><br \/>\n\t\t\t\u00a0Control<\/p>\n<p>Full control over inventories, customers, bidding strategies etc. You alone decide what happens. Advertiser and publisher relationships are your &#8220;property&#8221;.<\/p>\n<p>\t\t\t<!-- end HTML Editor --><!-- start HTML Editor --><br \/>\n\t\t\t\u00a0Profits<\/p>\n<p>You draw the full margin from your bids, whether in purchasing or sales.<\/p>\n<p>\t\t\t<!-- end HTML Editor --><!-- start HTML Editor --><br \/>\n\t\t\t\u00a0Transparency<\/p>\n<p>You receive a complete and unfiltered picture of supply and demand.<\/p>\n<p>\t\t\t<!-- end HTML Editor --><!-- start HTML Editor --><br \/>\n\t\t\t\u00a0Data<\/p>\n<p>All generated and integrated data is exclusively yours and is not available to third parties.<\/p>\n<p>\t\t\t<!-- end HTML Editor --><!-- start HTML Editor --><br \/>\n\t\t\t\u00a0Suits whom?<\/p>\n<p>Advertiser with a medium to large monthly advertising budget. Publishers with medium to large monthly traffic volume.<\/p>\n<p>\t\t\t<!-- end HTML Editor --><!-- start HTML Editor --><\/p>\n<p><a href=\"\/en\/contact\/\">Try out now!<\/a><\/p>\n<p>\t\t\t<!-- end HTML Editor --><br \/>\n\t\t\t<!-- start Title --><br \/>\nSSP with AdServer function<br \/>\n\t\t\t<!-- end Title --><!-- start HTML Editor --><br \/>\n\t\t\t\u00a0Control<\/p>\n<p>You only have control over your websites. Which advertisers bid how and how much on your traffic is often unclear. Advertisers are &#8220;property&#8221; of the SSP.<\/p>\n<p>\t\t\t<!-- end HTML Editor --><!-- start HTML Editor --><br \/>\n\t\t\t\u00a0Profits<\/p>\n<p>SSP charge extra fees on each bid (or bid is already reduced by the fee). It is also not transparent whether you really get the full bid price or a hidden margin is deducted.<\/p>\n<p>\t\t\t<!-- end HTML Editor --><!-- start HTML Editor --><br \/>\n\t\t\t\u00a0Transparency<\/p>\n<p>SSP will only send you fragments of information from the demand side.<\/p>\n<p>\t\t\t<!-- end HTML Editor --><!-- start HTML Editor --><br \/>\n\t\t\t\u00a0Data<\/p>\n<p>SSP often use data for all customers. Results from your traffic may help other SSP customers.<\/p>\n<p>\t\t\t<!-- end HTML Editor --><!-- start HTML Editor --><br \/>\n\t\t\t\u00a0Suits whom?<\/p>\n<p>Small publishers with low monthly traffic volume.<\/p>\n<p>\t\t\t<!-- end HTML Editor --><br \/>\n\t\t\t<!-- start Title --><br \/>\nHeaderbidding inclusive<br \/>\n\t\t\t<!-- end Title --><!-- start HTML Editor --><\/p>\n<p>Whoever has AdSpirit can do without headerbidding &#8211; AdSpirit can directly integrate all common DSP and AdExchanges, making headerbidding superfluous. If you still want it, AdSpirit of course also supports the problem-free integration of headerbidding.<\/p>\n<p>\t\t\t<!-- end HTML Editor --><br \/>\n\t\t\t<!-- start Title --><br \/>\nAdSpirit Marketplace<br \/>\n\t\t\t<!-- end Title --><!-- start HTML Editor --><\/p>\n<p>AdSpirit hat mit dem neu geschaffenen AdSpirit Marketplace eine neue Stelle geschaffen an der AdSpirit Kunden mit anderen AdSpirit Kunden und Drittanbietern einfach und komfortabel in Kontakt treten k\u00f6nnen. Damit k\u00f6nnen neue Partnerschaften hergestellt werden und letztlich f\u00fcr alle Beteiligten neue Gesch\u00e4fte und mehr Umsatz entstehen.<\/p>\n<p>\t\t\t<!-- end HTML Editor --><br \/>\n\t\t\t<!-- start Image --><br \/>\n  <img decoding=\"async\" src=\"https:\/\/www.adspirit.com\/wp-content\/uploads\/blox_page_builder\/7.png\" alt=\"\" title=\"\" style=\"max-width:100%; width:100%;border-radius:0px;margin:0;\" \/><br \/>\n\t\t\t<!-- end Image --><br \/>\n\t\t\t<!-- start Title --><br \/>\nWhat is the AdSpirit Marketplace?<br \/>\n\t\t\t<!-- end Title --><!-- start HTML Editor --><\/p>\n<p>AdSpirit supports various protocols that enable a connection to the most important online trading marketplaces in real time. In addition, AdSpirit customers can trade directly with each other in the simplest way possible. Among other things, a connection to the following marketplaces is currently possible:<\/p>\n<p>\t\t\t<!-- end HTML Editor --><br \/>\n\t\t\t<!-- start HTML Editor --><\/p>\n<ul>\n<li>AppNexus<\/li>\n<li>OpenX Ad Exchange<\/li>\n<li>Rubicon Project<\/li>\n<li>PubMatic<\/li>\n<li>DoubleClick Ad Exchange<\/li>\n<li>Smaato<\/li>\n<li>Yieldlab<\/li>\n<li>IPONWEB<\/li>\n<li>Epom<\/li>\n<li>Improve Digital<\/li>\n<\/ul>\n<p>\t\t\t<!-- end HTML Editor --><br \/>\n\t\t\t<!-- start Title --><br \/>\nCPM, CPC, CPX, \u2026<br \/>\n\t\t\t<!-- end Title --><!-- start HTML Editor --><\/p>\n<p>AdSpirit has clients from a wide variety of sectors such as marketers\/networks, publishers\/publishers, advertisers, agencies. Each client has different requirements and different goals. For this reason, the AdSpirit Marketplace offers a place where all these needs of different clients can be combined. Regardless of whether you &#8230;<\/p>\n<ul>\n<li>\u2026 are interested in buying or selling \u2026<\/li>\n<li>\u2026 search for impressions, clicks or leads\/sales \u2026<\/li>\n<li>\u2026 want to bill CPM, CPC or via CPX \u2026<\/li>\n<\/ul>\n<p>\u2026 the AdSpirit Marketplace offers the opportunity for every type to introduce themselves or find suitable offers.<\/p>\n<p>\t\t\t<!-- end HTML Editor --><br \/>\n\t\t\t<!-- start Image --><br \/>\n  <img decoding=\"async\" src=\"https:\/\/www.adspirit.com\/wp-content\/uploads\/blox_page_builder\/Bildschirmfoto-2018-09-10-um-08.25.52-2.png\" alt=\"\" title=\"\" style=\"max-width:100%; width:100%;border-radius:0px;margin:0;\" \/><br \/>\n\t\t\t<!-- end Image --><br \/>\n\t\t\t<!-- start Image --><br \/>\n  <img decoding=\"async\" src=\"https:\/\/www.adspirit.com\/wp-content\/uploads\/blox_page_builder\/Bildschirmfoto-2018-09-10-um-08.27.43-1.png\" alt=\"\" title=\"\" style=\"max-width:100%; width:100%;border-radius:0px;margin:0;\" \/><br \/>\n\t\t\t<!-- end Image --><br \/>\n\t\t\t<!-- start Title --><br \/>\nRTB brings customers closer together<br \/>\n\t\t\t<!-- end Title --><!-- start HTML Editor --><\/p>\n<p>For all clients who want to work together even more closely and flexibly, the AdSpirit Marketplace also offers the option of connecting directly via RTB. This enables much more targeted and individual campaigns to be booked and environments to be assigned. The traffic appears transparent in both systems and can be addressed precisely with targetings, frequency capping, etc.<\/p>\n<p>\t\t\t<!-- end HTML Editor --><br \/>\n\t\t\t<!-- start Title --><br \/>\nCarsten Dietz<br \/>CEO<br \/>\n\t\t\t<!-- end Title --><!-- start HTML Editor --><\/p>\n<p>+49 (0)30 5770442 &#8211; 20<br \/>+49 (0)30 5770442 &#8211; 50<br \/>carsten.dietz@adspirit.de<\/p>\n<p>\t\t\t<!-- end HTML Editor --><!-- start Image --><br \/>\n  <img decoding=\"async\" src=\"\" alt=\"\" title=\"\" style=\"max-width:100%; width:100%;border-radius:0px;margin:0;\" \/><br \/>\n\t\t\t<!-- end Image --><br \/>\n\t\t\t<!-- start Title --><br \/>\nBj\u00f6rn Junge<br \/>Director Sales<br \/>\n\t\t\t<!-- end Title --><!-- start HTML Editor --><\/p>\n<p>+49 (0)30 5770442 &#8211; 31<br \/>+49 (0)30 5770442 &#8211; 50<br \/>bjoern.junge@adspirit.de<br \/><a href=\"https:\/\/www.xing.com\/profile\/Bjoern_Junge\" target=\"_blank\" rel=\"noopener\">xing.com\/profile\/Bjoern_Junge<\/a><br \/><a href=\"https:\/\/www.linkedin.com\/in\/bjoern-junge\" target=\"_blank\" rel=\"noopener\">linkedin.com\/in\/bjoern-junge<\/a><\/p>\n<p>\t\t\t<!-- end HTML Editor --><!-- start Image --><br \/>\n  <img decoding=\"async\" src=\"https:\/\/www.adspirit.com\/wp-content\/uploads\/blox_page_builder\/bjoern_400x560_white-1.jpg\" alt=\"\" title=\"\" style=\"max-width:100%; width:100%;border-radius:0px;margin:0;\" \/><br \/>\n\t\t\t<!-- end Image --><br \/>\n\t\t\t<!-- start HTML Editor --><\/p>\n<p><a href=\"\/de\/kontakt\/\">Gespr\u00e4ch vereinbaren<\/a><\/p>\n<p>\t\t\t<!-- end HTML Editor --><\/p>\n","protected":false},"excerpt":{"rendered":"RealTime Bidding RealTime Bidding is the new buzzword in online marketing and AdSpirit is one of the first German ad server providers to be right at the forefront! L\u00f6sung f\u00fcr Vermarkter &#038; Networks AdSpirit bietet Ihnen als Vermarkter\/Network die Flexibilit\u00e4t und Sicherheit, um erfolgreich Ihre Ideen und Strategien umzusetzen. Mit unseren Premium-AdServer, AdSpirit, k\u00f6nnen Sie&#8230; <a class=\"view-article\" href=\"https:\/\/www.adspirit.com\/en\/realtime-bidding-rtb\/\">View Article<\/a>","protected":false},"author":2,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-4022","page","type-page","status-publish","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Private RTB platform (RealTime Bidding) | AdSpirit AdServer<\/title>\n<meta name=\"description\" content=\"100% control, transparency, profits, data - with your private RealTime Bidding RTB platform at AdSpirit AdServer | holistic SaaS made in Germany\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.adspirit.com\/en\/realtime-bidding-rtb\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Private RTB platform (RealTime Bidding) | AdSpirit AdServer\" \/>\n<meta property=\"og:description\" content=\"100% control, transparency, profits, data - 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