and many more<\/strong><\/li>\n<\/ul>\n\t\t\t
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\n
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\n
Ad forms
\n\t\t\t<\/p>\n
\n- Banners (all sizes) e.g. as JPEG, GIF, PNG, etc<\/strong><\/li>\n
- HTML5 creatives<\/strong><\/li>\n
- Automatic ClickTag recognition & multiple ClickTags<\/strong><\/li>\n
- HTML advertising media & third party ads, e.g. as IFrame, Script, etc<\/strong><\/li>\n
- Special ad forms, including:<\/strong>\n
\n- Popups \/ Popunder<\/strong><\/li>\n
- Layer & banderole<\/strong><\/li>\n
- Wallpaper & tandems (incl. background colouring)<\/strong><\/li>\n
- Interstitials<\/strong><\/li>\n
- Expandables, Sidebar<\/strong><\/li>\n
- Triple ads<\/strong><\/li>\n
- Text\/image ads, Native Ads<\/strong><\/li>\n
- Takeover<\/strong><\/li>\n
- Parallax, Sidekick<\/strong><\/li>\n
- and many more<\/strong><\/li>\n<\/ul>\n<\/li>\n
- Video advertising (Video-banner, Pre-Rolls, Mid-Rolls, Post-Rolls, VAST, VPAID, Video-Interstitials, Video-Layer, Video-Expandables, VAST, VPAID, Waterfalls, \u2026)<\/strong><\/li>\n
- Third party clicktracking<\/strong><\/li>\n
- Google AdSense<\/strong><\/li>\n
- HTML templates<\/strong><\/li>\n
- and many more (more information about supported forms of advertising<\/a>)<\/strong><\/li>\n<\/ul>\n
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\n
\n\t\t\t
\n\t\t\t
\n
Targeting
\n\t\t\t<\/p>\n
\n- Geotargeting<\/strong>\n
\n- Country<\/strong><\/li>\n
- State \/ region<\/strong><\/li>\n
- Town<\/strong><\/li>\n
- Postcode<\/strong><\/li>\n<\/ul>\n<\/li>\n
- Provider (e.g. Vodafone)<\/strong><\/li>\n
- Bandwidths (e.g. DSL)<\/strong><\/li>\n
- IPs\/IP-Ranges<\/strong><\/li>\n
- Browser<\/strong><\/li>\n
- Operating system<\/strong><\/li>\n
- Device type (e.g. Desktop, Mobile , Tablet, SmartTV)<\/strong><\/li>\n
- Language<\/strong><\/li>\n
- User targeting<\/strong>\n
\n- e.g. Age, gender, interests, etc<\/strong><\/li>\n<\/ul>\n<\/li>\n
- Re-targeting (see below)<\/strong><\/li>\n
- Parameter targeting<\/strong><\/li>\n
- Visibility<\/strong><\/li>\n
- Screensize, Window-size<\/strong><\/li>\n
- Visit duration, Amount of pages<\/strong><\/li>\n
- Weather-Targeting<\/strong><\/li>\n
- own targetings<\/strong><\/li>\n
- and many more (more information about Targeting<\/a>)<\/strong><\/li>\n<\/ul>\n
\t\t\t
\n\t\t\t
\n
\n\t\t\t
\n\t\t\t
\n
Re-Targeting
\n\t\t\t<\/p>\n
\n- Simple setup<\/strong><\/li>\n
- Marking and recognition of users<\/strong><\/li>\n
- Targeted response to shopping basket abandoners<\/strong><\/li>\n
- Dynamic live alignment of advertising media<\/strong><\/li>\n
- Integration of the shop’s product database<\/strong><\/li>\n
- Display of same or similar products on the banner, product recommendations<\/strong><\/li>\n
- Comprehensive wizard for simple generation of templates for product banners<\/strong><\/li>\n
- and many more (more information about Re-Targeting<\/a>)<\/strong><\/li>\n<\/ul>\n
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\n\t\t\t
\n
\n\t\t\t
\n\t\t\t
\n
RealTime-Bidding (RTB)
\n\t\t\t<\/p>\n
\n- private RTB platform: you own SSP, DSP or Exchange<\/strong><\/li>\n
- true RealTime Bidding<\/strong><\/li>\n
- Connect to many SSP, DSP and exchanges possible:<\/strong>\n
\n- Appnexus<\/strong><\/li>\n
- Google DoubleClick AdExchange<\/strong><\/li>\n
- Improve Digital<\/strong><\/li>\n
- OpenX Market<\/strong><\/li>\n
- Pubmatic<\/strong><\/li>\n
- Rubicon Project<\/strong><\/li>\n
- MediaMath<\/strong><\/li>\n
- Smaato<\/strong><\/li>\n
- MobFox<\/strong><\/li>\n
- and many more<\/strong><\/li>\n<\/ul>\n<\/li>\n
- All optimisation and targeting features compatible with RTB<\/strong><\/li>\n
- Banner, Video, NativeAds, Desktop, Mobile, \u2026<\/strong><\/li>\n
- and many more (more information about RTB<\/a>)<\/strong><\/li>\n<\/ul>\n
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\n\t\t\t
\n
\n\t\t\t
\n\t\t\t
\n
Mobile
\n\t\t\t<\/p>\n
\n- Mobile banner & HTML advertising media<\/strong><\/li>\n
- Mobile video ads with preview function<\/strong><\/li>\n
- Mobile web and mobile inApp advertising<\/strong><\/li>\n
- Compatible with Apple iPhone\/iPad, Google Android and Windows Mobile<\/strong><\/li>\n
- SDKs<\/strong><\/li>\n
- and many more (more information about mobile advertising<\/a>)<\/strong><\/li>\n<\/ul>\n
\t\t\t
\n\t\t\t
\n
\n\t\t\t
\n\t\t\t
\n
Customer Journey
\n\t\t\t<\/p>\n
\n- Measurement of the contact chain from first contact to order<\/strong><\/li>\n
- Direct integration in the AdServer, simply switch on and get started<\/strong><\/li>\n
- All online measures measurable: display, affiliate, video, SEM, SEO, newsletter, …<\/strong><\/li>\n
- additional touchpoints definable for measuring offline activities such as TV, print, radio, cinema etc.<\/strong><\/li>\n
- and much more<\/strong><\/li>\n<\/ul>\n
\t\t\t
\n\t\t\t
\n
\n\t\t\t
\n\t\t\t
\n
Optimization
\n\t\t\t<\/p>\n
\n- Frequency-capping for campaigns and creatives<\/strong><\/li>\n
- Automatic CTR optimisation<\/strong><\/li>\n
- Minimum CTRs<\/strong><\/li>\n
- Campaign optimisation & creative optimisation<\/strong><\/li>\n
- Individual creative ratios<\/strong><\/li>\n
- Action optimisation<\/strong><\/li>\n
- eCPM \/ eCPC \/ eCPA \/ \u2026<\/strong><\/li>\n
- Yield optimisation<\/strong><\/li>\n
- Historic data can be used<\/strong><\/li>\n
- and many more (more information about optimization<\/a>)<\/strong><\/li>\n<\/ul>\n
\t\t\t
\n\t\t\t
\n
\n\t\t\t
\n\t\t\t
\n
Statistics
\n\t\t\t<\/p>\n
\n- Real live statistics<\/strong><\/li>\n
- Predefined and own reports<\/strong><\/li>\n
- View reporting immediately \u2013 no lengthy wait necessary<\/strong><\/li>\n
- Grouping and filtering function similar to Excel pivot tables possible<\/strong><\/li>\n
- Over 150 reporting data types available for selection:<\/strong>\n
\n- Publisher, web pages, placement, advertiser, campaigns, ad media, types, channel, etc<\/strong><\/li>\n
- Date, weekday, week, month, quarter, year, etc<\/strong><\/li>\n
- Views, clicks, CTR, visits, views per visit, requests, fill volume, etc<\/strong><\/li>\n
- Actions, order value, conversion rate, CPA, new customers, product quantity, page impressions per order, cancellation quota, etc<\/strong><\/li>\n
- Income, costs, yield\/profit, ROI, eCPM, eCPC, etc<\/strong><\/li>\n
- Video playtime, sound on\/off, full screen on\/off, pause, rewind, resume, etc<\/strong><\/li>\n